Applied AI (emerging)

Applied AI (emerging)

We’ll say this plainly: AI implementation is the capability we’re building, not the one we’ve proven. We’re building it deliberately, on real engagements, with Claude — and we’re building it on top of the thing we have proven, which is the identity and access layer that AI pilots usually trip over.

AI that touches real operations inherits every identity question the organisation already has: who can invoke it, what it can access, and how that’s governed and proven. Identity-grounded AI implementation isn’t a slogan for us — it’s the literal order of operations.

Our first major engagement is in build now. As case studies land and our position in the Anthropic ecosystem formalises, this page will say more. Until then: if you’re an organisation with a serious identity foundation thinking about what AI can do on top of it, that’s a conversation we’re well placed to have.

Also: we run Practical Business AI Use, an open community for business people working out what AI is actually good for — honest framing, no hype. Join at skool.com/practical-business-ai-use-elry-8164.